Starbucks -Don’t Be Fooled Again: Stong Brand Does Not Equal Strong Stock
We went on record that investors should short SBUX on 11/6/2006 when the stock was close to $38 per share. Click here to see the Fortune Article. The stock did not look attractive to us until 2 years (11/18 – 11/20/08) later when it was under $8, and that for only about 3 days. And ever since we have had a Neutral or Dangerous Rating on the stock.
David Trainer, Founder & CEO